A local candidate running for office would very much like to have your vote. She promises that she will "make the country better." Because all candidates for public office say this, you doubt you'll see real results and decide not to vote for her. Marketing will not occur in this situation because

marketing doesn't apply to the voting process.

the desire and ability to satisfy needs is missing.

there is no direct way for the parties to communicate.

something to exchange is missing.

there is only one party involved in this situation.