A low-cost provider strategy works quite well when there are many ways to achieve product differentiation...
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A low-cost provider strategy works quite well when there are many ways to achieve product differentiation that have value to buyers, price competition is vigorous, and buyer needs and uses of the product are diverse. the products of rival sellers are essentially identical and readily available from many eager sellers, a big fraction of the industry's sales are made to large-volume buyers with significant power to bargain down prices, and it is hard to achieve product differentiation in ways that have value to buyers. many other sellers are also employing a low-cost provider strategy, buyers use the product in much the same ways, and technology is changing rapidly. most rivals are trying to be best-cost providers, many sellers have wide product selection so as to appeal to as many different kinds of buyers as possible, and focused strategies are ineffective. O most rivals are pursuing focused low-cost or focused differentiation strategies, buyer needs and uses of the product are diverse, and competition revolves around rapidly evolving product features. A low-cost provider strategy works quite well when there are many ways to achieve product differentiation that have value to buyers, price competition is vigorous, and buyer needs and uses of the product are diverse. the products of rival sellers are essentially identical and readily available from many eager sellers, a big fraction of the industry's sales are made to large-volume buyers with significant power to bargain down prices, and it is hard to achieve product differentiation in ways that have value to buyers. many other sellers are also employing a low-cost provider strategy, buyers use the product in much the same ways, and technology is changing rapidly. most rivals are trying to be best-cost providers, many sellers have wide product selection so as to appeal to as many different kinds of buyers as possible, and focused strategies are ineffective. O most rivals are pursuing focused low-cost or focused differentiation strategies, buyer needs and uses of the product are diverse, and competition revolves around rapidly evolving product features.
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Related Book For
Principles of Information Systems
ISBN: 978-0324665284
9th edition
Authors: Ralph M. Stair, George W. Reynolds
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