Question: A loyal guest, Mr . Malapane, has been visiting Rainbow Nation Resorts , a luxury South African hotel chain, for several years and consistently provides

A loyal guest, Mr. Malapane, has been visiting Rainbow Nation Resorts, a luxury South African hotel chain, for several years and consistently provides feedback about his stays. This time, he encountered a minor issue during his stay and expressed his concern to the front desk. Which of the following options best aligns with relationship marketing principles to handle this situation?
a.
You inform Mr Malabane that such minor issues are unavoidable and offer him a discount voucher for his next stay at Rainbow Nation Resorts.
b.
You provide Mr Malabane with a formal written apology, explaining that minor inconveniences sometimes occur, and thank him for his continued patronage.
c.
You offer Mr Malabane an immediate complimentary upgrade to a suite for the remainder of his stay, along with a personalised apology letter and a basket of gourmet treats.
d.
You assure Mr Malabane that his concerns will be looked into after his departure, and his feedback will contribute to ongoing improvements.

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