Question: A loyal guest, Mr . Malapane, has been visiting Rainbow Nation Resorts , a luxury South African hotel chain, for several years and consistently provides
A loyal guest, Mr Malapane, has been visiting Rainbow Nation Resorts a luxury South African hotel chain, for several years and consistently provides feedback about his stays. This time, he encountered a minor issue during his stay and expressed his concern to the front desk. Which of the following options best aligns with relationship marketing principles to handle this situation?
a
You inform Mr Malabane that such minor issues are unavoidable and offer him a discount voucher for his next stay at Rainbow Nation Resorts
b
You provide Mr Malabane with a formal written apology, explaining that minor inconveniences sometimes occur, and thank him for his continued patronage.
c
You offer Mr Malabane an immediate complimentary upgrade to a suite for the remainder of his stay, along with a personalised apology letter and a basket of gourmet treats.
d
You assure Mr Malabane that his concerns will be looked into after his departure, and his feedback will contribute to ongoing improvements.
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