Question: A luxury watchmaker that previously distributed products only through highend jewelry stores starts selling directly online to reach a global market. This shift is a

A luxury watchmaker that previously distributed products only through highend jewelry stores starts selling directly online to reach a global market. This shift is a move from:

q,

Single

-

channel to Multichannel Marketing

General to Selective Distribution

Market Specialization to Market Generalization

Exclusive to Intensive Distribution

A luxury watchmaker that previously distributed products only through highend jewelry

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