- - A major characteristic of services; they cannot be seen, tasted, felt, heard, or smelled before they are bought. A major characteristic of services; they are produced and consumed at the same time and cannot be separated from their providers. = A major characteristic of services; their quality may vary greatly, depending on who provides them and when, where, and how they are provided. A major characteristic of services; they cannot be stored for later use Inseparability Perishability Intangibility Variability 2 What is true about Exchanges and Relationships Select one: O a Marketers want to build strong relationships by consistently delivering superior customer value b. Marketing consists of actions taken to build and maintain desirable exchange relationships with target market c. Marketing occurs when people decide to satisfy needs and wants through exchange, d. Beyond simply attracting new customers and creating transactions, the goal is to retain customers and grow their business with the company Oe. All are true about exchanges and relationships pertaining to the hospitality and tourism sector