A major departmental store has been experiencing low sales over the past year. They have reviewed the
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A major departmental store has been experiencing low sales over the past year. They have reviewed the customer comments and rotted down several different reasons that could possibly be causing this decrease in sales. As the marketing manager you have decided to conduct a market research to understand why sales have decreased as you are unsure of the problem causing this. What type of market research will you design?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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