Question: A major difference between an administered vertical marketing system and a contractual system is: A: All are correct. B: Administered systems depend on dominant channel
A major difference between an administered vertical marketing system and a contractual system is:
A: All are correct.
B: Administered systems depend on dominant channel leaders, whereas contractual systems depend on formal agreements.
C:Administered systems usually have common names and similar inventories, whereas contractual systems may include non-competing members -
D:Contractual systems depend on effective working relationships built up over the years, whereas administered systems depend upon finite control
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