Question: A maker of high - end cookware decides to switch from selective to intensive channel coverage in the US market. Which of the following would
A maker of highend cookware decides to switch from selective to intensive channel coverage in the US market. Which of the following would be a good reason for making this change?
Group of answer choices
The cookware brand is not well known in the United States.
Retail salespeople play a key role in educating consumers about the strengths of this cookware vs alternatives.
Customer feedback suggests that wouldbe buyers are put off because the brand is not available in their favorite stores.
The cookware brand is made in America.
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