A Managed Care Organization marketing manager reduced the MCO's premium by 10 percent and saw a 20 percent increase in the number of subscribers. He then thought that if the premium was reduced by another 20 percent, he would see a 40 percent increase. 

What is your analysis of this reasoning?

Answer rating: 100% (QA)

The reasoning behind the marketing managers assumption that reducing the premium by another 20 perce... View the full answer