Case Study : Haagen-Dazs China: The Luxury Icing on the cream.

1. Discuss how companies can apply service marketing principles (such as levels of product and service value) to achieve greater success today. Identify examples from the Haagen-Dazs China case.

2. In the case of Haagen-Dazs China, the product quality is a part of the core service product and does not surround it along with other elements as the basic or actual service product as is normally the case with competition. Do you agree? Justify your answer.

3. In the case of Haagen-Dazs China, product pricing has become a part of the perceived service product. It is the result of the customer's perception of all additional products and services that Haagen-Dazs China has added to the core service product to add value. Do you agree? Justify your answer.

4. Why should Haagen-Dazs China be considered as a perfect example of luxurious service experience? Justify your answer.

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1 Companies can apply service marketing principles to achieve greater success by focusing on creating a holistic service experience that goes beyond the physical product HaagenDazs China for example h... View the full answer