A manager recognizes a need for a translator to produce multilingual product packaging and contacts the company purchasing agent. How is this manager participating in the buying process? o Initiating the acquisition of services Granting access to the purchase agent Influencing the purchasing group decision Recommending a service provider O 12 TINE LEFT: 02 A company is making business-to-business (B2B) purchases and is finding the process to be lengthy due to the organization's focus on product attributes. Which factor causes this slow timeline? Simplicity Emotion o Individuality Complexity 29 TWE LEFT How should a sales team use customer relationship management (CRM) to improve its sales forecasting? Evaluate competitor approaches to product launches Generate reports of current and past customer orders Track consumer behavior on social media Review search engine optimization metrics