A manager using thinking is flexible and spontaneous in problem fixing." Systemic Lateral. Design Intuitive XYZ Group, a consumer goods company, owns several brands that produce different goods. Each brand is focused on a single product, and has a separate chief executive who is responsible for the manufacture, sales, costs, profits and losses of his or her product. This implies that each brand at XYZ Group is applying a structure in the organization.* Geographical Product Customer. Functional