A Manager's Guide to Antitrust Policy MY PROGRESS - 10%

Decision Point: Hiring a Technology Consulting Firm The first thing you decide to do is rebuild Gustable's digital platform, and you need to hire a qualified vendor to do the job. The firms you bring in to talk to all seem to say the same thing: updating Gustable's digital infrastructure is a big job. It seems your original budget wasn't going to be enough to get the job done right. But because this technology upgrade is such a fundamental part of Gustable's makeover, you decide to up the budgetbut only so much. The budget increase for this project still doesn't match the bids you've received from any of the vendors.

You tell your team to take this new budget to the vendors you like the most and tell them the following: There are three firms in the running for this project, and the offer on the table from Gustable's is final. The firm that can provide the best strategy at this price will win the bid.

Some members of your team immediately express concern. A couple of people feel this could fall under the umbrella of antitrust laws for price fixing. A few other people worry that this could fall under the antitrust laws for bid rigging.

What do you decide to do?

Select an option from the choices below and click Submit.

You're confident in the legality of this strategy and tell your team to move ahead despite these concerns.

The concerns about bid rigging didn't occur to you initially. You decide to confer with the legal department to make sure this plan is lawful.

The concerns about price fixing didn't occur to you initially. You decide to confer with the legal department to make sure this plan is lawful.