A manufactuer of a new product for whiting teeth would like to investigate the effects of package
Fantastic news! We've Found the answer you've been seeking!
Question:
A manufactuer of a new product for whiting teeth would like to investigate the effects of package design and label information on consumers perceptions of the product and their intentions to buy it. Would you advise the manufacturer to use observational research, experimentation, or a survey? Explain your choice.
Why might a researcher prefer to use focus groups rather than depth interviews? When might depth interviews be preferable?
Related Book For
Statistics The Exploration & Analysis of Data
ISBN: 978-1133164135
7th edition
Authors: Roxy Peck, Jay L. Devore
Posted Date: