A manufacturer of high quality protein powder currently sells directly to consumers for $60 per container...

  

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A manufacturer of high quality protein powder currently sells directly to consumers for $60 per container of protein. They are considering using a wholesaler and selling a case of 6 containers for $200 to their wholesalers. The wholesaler will want to collect a 40% margin on their sales. The retailer expects a 20% margin. The variable costs per container of protein is $7.50. The manufacturer has fixed costs of $15,000 per month. Illustrate the distribution channel for the NEW indirect sales method. Indicate the PRICE that each channel member will pay for ONE container for protein. Also include the price for the final consumer. Calculate the monthly break even point for the MANUFACTURER under the NEW proposed sales channel. (4 POINTS) A manufacturer of high quality protein powder currently sells directly to consumers for $60 per container of protein. They are considering using a wholesaler and selling a case of 6 containers for $200 to their wholesalers. The wholesaler will want to collect a 40% margin on their sales. The retailer expects a 20% margin. The variable costs per container of protein is $7.50. The manufacturer has fixed costs of $15,000 per month. Illustrate the distribution channel for the NEW indirect sales method. Indicate the PRICE that each channel member will pay for ONE container for protein. Also include the price for the final consumer. Calculate the monthly break even point for the MANUFACTURER under the NEW proposed sales channel. (4 POINTS)

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Under the new indirect sales method the distribution channel for the manufacturers protein powder wo... View the full answer