A market research firm interested in finding out the viewing habits of TV viewers conducts a national

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A market research firm interested in finding out the viewing habits of TV viewers conducts a national survey using a questionnaire administered to a large number of households. What type of research design is being used?

Exploratory

Symptom analysis

Questionnaire

Focus group

Primary

Descriptive

Causal

Open-ended questioning

Secondary

Related Book For answer-question

Introduction to Management Science

ISBN: 978-0132751919

11th Edition

Authors: Bernard W. Taylor

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Posted Date: Jan 29, 2024 02:23 AM

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A market research firm interested in finding out the viewing habits of TV viewers conducts a national

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Introduction to Management Science

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