A marketer is ensuring that the market segments her team created are fruitful. Through her evaluation, she determined that the segments should be easily reachable, have product distinction, be profitable, easy to quantify, and able to sustain. Which of the choices below best represents the metrics she used to create an effective market segment?

Accessible, Differentiable, Actionable, Measurable, and Substantial

Appropriate, Differentiable, Actionable, Maintainable, and Substantial

Accessible, Differentiable, Actionable, Measurable, and Successful

Accurate, Differentiable, Accessible, Measurable, and Substantial

Submit