Question: A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major

A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

personal characteristics

geographic variables

benefit segmentation

demographic variables

situational factors

A marketer is interested in segmenting a business market based on

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