Question: a marketer is interested in segmenting a business market based on tenhnology and customer capabilities. Which of the following major segmentation variables would the marketer

a marketer is interested in segmenting a business market based on tenhnology and customer capabilities. Which of the following major segmentation variables would the marketer most likely use to assist with the task?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

HR How would you measure the efficiency and effectiveness of new methods of recruiting vs the traditional methods? 8 RECRUITMENT In this chapter we will turn our attention to the application of HR...

16)The term Product Life Cycle refers to:___________. The amount of marketing dollars necessary to get a new product off the ground. The process where a product moves from introduction to growth to...

A marketer intends to segment a business market based on urgency of delivery. Which of the following major segmentation variables would the marketer most likely use to assist with the task? Multiple...

A marketer is interested in segmenting a business market based on technology and customer capabilities. These criteria illustrate which of the following major segmentation variables? demographic...

A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use...

1) Which of the following statements about marketing is true? A)It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and...

7) Product experience, buying frequency, and role in the purchase decision are all ________ factors. A) personal B) behavioral C) demographic D) psychographic E) geographic 3 8) Which of these is an...

Question 4 1 A marketer is interested in segmenting a business - to - business market based on technol Which of the following major segmentation variables would the marketer most likely us Personal...

MT 450 Market management The Consumer and Business Market Scenario Marketing As the marketing manager of a major franchise, your job will be to perform the daily tasks of a marketing manager. Select...

From the following Receipt and Payment Account of a club, prepare Income and Expenditure Account for the year ended March 31, 2017 and the Balance Sheet as on that date. Receipts Balance b/d Sale of...

A company has purchased goods on invoice from a supplier. The following alternatives are offered for payment: 1) An upfront payment of $30,000 today. 2) A lump sum payment of $40,000 due in three...

Which statements regarding TSAs and Section 4 5 7 plans are CORRECT? A ) Of these two plans, only the 4 0 3 ( b ) must meet the minimum distributions requirements that apply to qualified plans. B )...

Bond X is noncallable and has 20 years to maturity, a 9% annual coupon, and a $1,000 par value. Your required return on Bond X is 12%; if you buy it, you plan to hold it for 5 years. You (and the...