A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value$-$based

bidding be the right solution for them?

Value$-$based bidding uses Al to maximize total conversion value at a desired ROAS target or budget.

All consumers create the same amount of value, so value$-$based bidding will optimize for driving lead volume for her

business.

Bidding towards value allows marketers to optimize for high$-$value customers and high volume of leads at the same

time.

Using a value$-$based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential

consumers.