Question: A marketer is planning to launch a new cereal WoW! to an adult target market. He thinks that it appeals more to adults than children.
A marketer is planning to launch a new cereal WoW! to an adult target market. He thinks that it appeals more to adults than children. The research department collects a sample of 240 adults to try the new multigrain cereal. A total of 177 rated it as excellent. Then, in a sample of 90 children, 56 rated it as excellent. The researcher suggests to the marketing department that adults like the cereal better than children. Does the data support the researcher's suggestion at the 0.05 significance level? Use your p-value to support your answer.
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
