Question: A marketing implementation by command: Group of answer choices modifies the firm in ways that will ensure a successful implementation is strategy development by top

A marketing implementation by command:
Group of answer choices
modifies the firm in ways that will ensure a successful implementation
is strategy development by top executives, after which it is then transmitted to frontline managers
occurs when Upper- and lower-level managers work together to evaluate and develop strategies
occurs when implementation is seen as an extension of the firm's mission, vision, and culture

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