Question: A Marketing Information System ( MIS ) has four types of data: Internal Company data, Market Intelligence, Market Research, and Acquired Databases. Which are sourced

A Marketing Information System

(

MIS

)

has four types of data: Internal Company data,

Market Intelligence, Market Research, and Acquired Databases. Which are sourced by monitoring sources like websites, trade pubs, and direct observations of competition?

Question

14

Answer

.

Market Research

.

Acquired Databases

.

Internal Company data

.

Market Intelligence

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