Question: A marketing manager has profiled the heavy user segment for fast food. The description of these eaters depicts them as mostly male, between the ages

A marketing manager has profiled the heavy user segment for fast food. The description of these eaters depicts them as mostly male, between the ages of

18

and

24 .

Which type of variable did marketers use in this market analysis?

attitudes

personality

notivations

demographics

psychographics

A marketing manager has profiled the heavy user segment for fast

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

marketing manager has profiled the heavy user segment for fast food. he description of these eaters depicts them as mostly male, between he ages of 1 8 and 2 4 . Which type of variable did marketers...

the case provided below - Kaya FM Home of the Afripolitan Question 1: Considering the issues facing Kaya FM, utilise the various alternative opportunitygrowth strategies found in the Ansoff matrix...

I have attached the question. I will post student question when I receive one later. Chapter 2, Customer Behavior and 3, Segmentation of textbook can also be used. Marketing Management: MKT500 Week 1...

the case provided below - Kaya FM Home of the Afripolitan Question 1: Besides Digital Marketing as one of the IMC strategies, propose two other important IMC elements which Kaya FM would use to get...

the case provided below - Kaya FM Home of the Afripolitan Question 1: What co-branding strategies can Kaya FM employ to best deal with their branding approach going forward and why? Question 2:...

the case provided below - Kaya FM Home of the Afripolitan Question 1: Considering the issues facing Kaya FM, utilise the various alternative opportunitygrowth strategies found in the Ansoff matrix...

Outback Steakhouse: Fueling the Fast Growth Company Marilyn L. Taylor, D.B.A Krishnan Ramaya, Ph.D George M. Puia, Ph.D Since the company's initial public offering in June of 1991, Wall Street...

Good Food, Good Intentions: Where Pro-sustainability Arguments Get Stale in US Food Documentaries Ryanne Pilgeram & Russell Meeuf Focusing on recent documentaries about sustainable agriculture in the...

I need this project to be checked Meaning to go through the assignment and CHECK and FIX, ANY mistakes, including but not limited to adding references, correcting calculations, rewording text, fixing...

Read this article and write about the "people over 40 suffer ageism in the IT industry?" from their point of view (people over 40's views) Perceptions of age in contemporary tech Andrea Rosales! &...

Discuss the three major factors changing the face of todays marketing communications.

The rectangular plate shown rotates at the constant rate 2 = 12 rad/s with respect to arm AE, which itself rotates at the constant rate 1 = 9 rad/s about the Z axis. For the position shown, determine...

Select the correct choice that completes the following sentence. Investments that make you feel secure for retirement are called benefits. securities. safeties

-/1 View Policies Current Attempt in Progress The following amortization and interest schedule reflects the issuance of 10-year bonds by Bridgeport Corporation on January 1, 2014, and the subsequent...