Question: marketing manager has profiled the heavy user segment for fast food. he description of these eaters depicts them as mostly male, between he ages of

marketing manager has profiled the heavy user segment for fast food. he description of these eaters depicts them as mostly male, between he ages of 18 and 24. Which type of variable did marketers use in this narket analysis?
psychographics
motivations
personality
demographics
attitudes
marketing manager has profiled the heavy user segment for fast food.

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