Question: A marketing plan a . provides a framework for implementing and evaluating marketing activities. b . always increases the marketing manager's operating costs. c .

A marketing plan
a. provides a framework for implementing and evaluating marketing activities.
b. always increases the marketing manager's operating costs.
c. is characteristic of production-oriented firms and other mass producers.
d. produces plans that are short term in orientation.
e. restricts the marketing manager's future options.
A marketing plan a. provides a framework for implementing and evaluating

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