A Marketing Plan aims to:

a$.$

Assess$/$analyze the current situation of competition, identify growth opportunities for them and then build an actionable marketing plan to address the opportunity.

b$.$

Assess$/$analyze the current situation of both firm and market, identify internal problems from that assessment and then build an actionable marketing plan to address the opportunity.

c$.$

Assess$/$analyze the current situation of both firm and market, identify growth opportunities from that assessment and then build an actionable marketing plan to address the opportunity.

d$.$

Assess$/$analyze the current situation of the legal environment, identify growth opportunities from that assessment and then build an actionable marketing plan to address the opportunity.