Question: A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing

A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products is referred to as
A. market penetration.
B. points of difference.
C. market differentiation.
product positioning.
E. product differentiation.
A marketing strategy that involves a firm using different marketing mix

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