Question: A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing

A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products is referred to as
Multiple Choice
market penetration.
market differentiation.
points of difference.
product positioning.
broduct differentiation.
A marketing strategy that involves a firm using different marketing mix

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