Question: A marketing team decided to reject targeting a segment because they have determined the segment wasn't accessible. Which of the following likely contributed to that
A marketing team decided to reject targeting a segment because they have determined the segment wasn't accessible.
Which of the following likely contributed to that decision to not pursue the segment?
They couldn't position the product where the target segment could buy it
A large department store chain dropped their product.
The team could not create an affordable marketing program to reach the segment.
All the above
The segment had insufficient buying power.
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