A media schedule can be defined as a binary on/off scheduling of ad runs. Blinking pulsing flighting Road Block continuous A disadvantage of using advertising in a media mix, is that it is not easy to target your audience with it, and its exposure time can be very short Radio TV Newspapers Billboard Magazines Internet An advantage of using advertising in a media mix, is that this media's pass-along rate provides for ad exposures beyond the initial target audience Radio Magazines Newspapers Internet TV Billboard based thinking guides the creation of many spots. Values, Walmart Values, Target Fact, Target Fact, Patagonia Fact, Nike Fact- based thinking guides the creation of many spots. Patagonia Target Walmart Nike