Question: A middle - class customer ( target ) base in a region is most concerned with quality and price of products. Which of the following
A middleclass customer target base in a region is most concerned with quality and price of products. Which of the following would be considered a best value proposition for the customers?
a company that identifies unique features of its products without comparing it with a rival's products
a company that offers the same quality of products as rivals but at a high cost based on greater market share and higher brand value
a company that offers copycat products at low cost but an average quality compared to rivals
a company that sells an average quality product compared to rivals with a meager difference in price
a company that provides same quality of products at a much lower price than rivals, but leaves the final assembly of product pieces to customers with an easy assembly guide
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