Question: A multinational hotel and resort group has recently opened a new holiday resort and spa facility. The business plan was to position the resort as
A multinational hotel and resort group has recently opened a new holiday resort and
spa facility. The business plan was to position the resort as an "upmarket" complex
with a range of facilities including boat hire, bike hire, beauty and massage services,
restaurants, and a small range of boutique shops. Customers would be charged for
these services and the plan was to generate considerable revenue over and above
the accommodation charges. The company has decided to explore different ways to
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