A multinational or multicountry strategy entails aggressive efforts to build a strong profit sanctuary in every country market where a company opts to compete. O pursuing strong product differentiation and competing in many buyer segments. O giving local managers considerable autonomy and often producing different product versions for different countries. O a narrow product line aimed at serving buyers in the same segments of country markets worldwide. extensive efforts to transfer a company's competencies from one country to another so as to keep entry costs into new country markets low