Question: A ( n ) q , marketing program is that portion of a company's integrated marketing communications effort designed to create and deliver online media

A (n) q,

marketing program is that portion of a company's integrated marketing communications effort designed to create and deliver online media content that attracts viewer attention and encourages readers to share it with their social network.

Multiple Choice

6

04

viral

social media

active user

webrooming

customerization

A ( n ) q , marketing program is that portion of

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