Question: A ( n ) q , q , is a reason why a customer considers purchasing a product whereas a ( n ) is a

A(n)q,q, is a reason why a customer considers purchasing a product whereas a(n) is a reason why the customer actually purchases the product.
order qualifier; order winner
threat; opportunity
key success factor; core competency
substitute product; complementary product
 A(n)q,q, is a reason why a customer considers purchasing a product

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