A New Product Development team from the Global MBA Program at Universidad Rey Juan Carlos of Spain
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Question:
A New Product Development team from the Global MBA Program at Universidad Rey Juan Carlos of Spain is working on an Uber or Lyft version using motorcycles for big and crowded US cities. There are almost 16,000 cabs in NYC and daily fares average $150 for each. In addition, the T&L Commission estimates that as many as 54,000 Ubers, Lyfts and other vehicles for hire work in the city every day. If we were to calculate that "MotoTaxis" could chip away from yellow cabs, Uber, Lyft and others altogether a 5% market share that averages the four seasons, which of the following would be the correct revenue estimate for a typical year?
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ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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