A new strategic plan that will incorporate dramatic shifts in organizational structure and business unit systems.

A brief that details the new strategic plan. Your plan should include the following:

• The name, mission, and vision of your fictitious company
• The strategy name for the new product launch, including the strategy's theme or marketing slogan
• Who in the organization needs to be involved for this strategy implementation to be successful
• How you will communicate to your stakeholders "what's in it for them" regarding the upcoming initiatives
• A description of the communication channels you will use as the CEO to ensure the company will gain "buy-in" to this initiative system-wide