Question: A newspaper article announced that Connect Wireless, the sixth - largest wireless carrier in a country, was changing its name to M - Mobile and

A newspaper article announced that Connect Wireless, the sixth

-

largest wireless carrier in a country, was changing its name to M

-

Mobile and that to begin the makeover process it had replaced spokesperson Robert Garmon with Catherine Naylor. Which of the following elements of a promotion mix is represented in this example?

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