Question: A newspaper article on Bell's long - distance service informed consumers that while the advertisements say all calls cost seven cents a minute, the ad

A newspaper article on Bell's long-distance service informed consumers that while the advertisements say all calls cost seven cents a minute, the ad fails to mention a 50-cent connection fee and a monthly charge to use the service. In terms of the promotion mix, what is this news article an example of?
a. public relations
b. personal selling
c. sales promotion
d. publicity

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