Question: A nongeographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the
A nongeographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm is known as a
Multiple Choice
census track.
brand community.
purchase consortium.
clone group.
cohort group.
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