A- Normal pic. Heading Heading Styles Paragraph Reactivate out interruption please reactivate now. X 12 a 1 ta 1 Match the work in the left column with the statements in the rent column Orational CRM L includes applications that analyse customer data generated by operational CRM applications to provide information for improving business performance Analytical CRM Another important output of Analytical CRM, it is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company Customer Lifetime Value Includes customer facing applications, such as tools (CLTVI for salesforce automation, call center and customer Service support, and marketine automation c 1 1 1 20 E-Commerce Revenue Models Match the words in the left column with the statements in the right column Advertising Revenue Model These Web sites refer visitors to other Web sites in return for a referral fee or a percentage of the revenue from any resulting sales t Sales Revenue Model A web site that generates revenue by attracting large audience of visitors who can then be exposed to advertisements C Subscription Revenue Model Companies derive revenue by selling goods, information or services to customers d Free Revenue Model iv A Website offers content or services charges a subscription fee for access to some or all of its 1 offerings on an ongoing basis 1 1 D Foc