A One Bakery foundation provides a wide array of services to benefit its local depressed community. They located in the poor neighbourhood of Ashanti Region, where they perceived a need to create jobs for people in the community who were hard to employ the homeless, those with poor employment histories, prison records and past substance-abuse problems. Radically they used an open hiring practice that continues today, in which anybody who applies for a job has an opportunity to work, on a first-come, first-hired basis. Employees have to show up for work on time, perform the job and have an appropriate attitude for three months and are then automatically made permanent employees. A- One considers it a success when an employee moves onto a new job using his or her new skills. According to their CEO, The company provides opportunities and resources to its employees so they can be successful not only in the workplace but in their personal lives. We dont hire people to bake bread; we bake bread to hire people. As the bakery expanded it realised that providing jobs to the community was not enough. In 1991, working with governmental agencies, A-One Family Inn was opened to provide permanent housing for homeless people. Currently there are three buildings, providing 50 housing units. A child day care centre was also started as after-school care was one of the most pressing needs in the community for working parents. In 1992, A-One Health Services was formed and in 1997, a home was opened with 35 permanent housing units for those with HIV/AIDS, mental illness or chemical dependency. Other ventures included A-One Garden Project, five community-run gardens on neglected properties, and a technology education centre. In 2011, a local retail bakery/caf was opened and in 2012, with the help of the Foundations real-estate division, a new bakery was constructed. The Foundation is an umbrella for all A-One organisations, providing centralised management, fund-raising, real-estate development and planning services. It now comprises four interrelated organisations: bakery, healthcare services, child and family programmes and real-estate development. The Foundations social mission of supporting low-income people to forge a path to self-sufficiency and community transformation is blended with business collaboration to enable continual growth. In 2012, A-One Bakery celebrated its 30th anniversary, and it was incorporated, allowing A-One to demonstrate higher standards of corporate purpose, accountability and transparency. Since then A-One has continued to grow, opening new multi-family housing developments for local working families.

Questions 1. What were the motivation(s) for A-One Bakerys diversifications? 2. Referring to the Ansoff matrix, how would you classify these diversifications