A patented process can be viewed as a potential strength for the company that owns that patent. T F Limited distribution can be perceived as a potential weakness of a company. T F If rival are complacent, it can be a potential opportunity for you in developing a marketing strategy. T F It is the goal of every marketing manager to convert weaknesses into strengths and threats into opportunities for their company. T F The S.W.O.T. analysis provides little guidance on how the firm might tructure its' marketing strategy. T F