Question: A penetration pricing strategy is called _ _ _ _ _ pricing when it implements the premise that a lower - than - market price

A penetration pricing strategy is called _____ pricing when it implements the premise that a lower-than-market price will attract buyers and move a brand from an unknown newcomer to brand-recognition or brand-preference stage.
A. Market-plus
B. EDLP
C. Market-minus
D. FOB

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