Question: A Perceiving a need Seeking value Assessing value Buying Value in value or use Figure 4 - 1 In Figure 4 - 1 , A

A
Perceiving
a need
Seeking value
Assessing value
Buying
Value in
value
or use
Figure 4-1
In Figure 4-1, A represents which stage of the consumer purchase decision process?
problem recognition
alternative evaluation
option identification
purchase decision
information search
A Perceiving a need Seeking value Assessing value Buying Value in

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