Question: In Figure 5 - 1 , C represents which stage of the consumer purchase decision process? A Perceiving a need Seeking Assessing Buying Realizing value
In Figure C represents which stage of the consumer purchase decision process?
A
Perceiving a need
Seeking
Assessing
Buying
Realizing
value
value
value
alternative evaluation
problem recognition
information search
purchase decision
financial consideration
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