Question: A perceptual map is used to _____________. A. translate a SWOT analysis into a visual medium B. analyze the benefits and disadvantages of different targeting

A perceptual map is used to _____________.

A.

translate a SWOT analysis into a visual medium
B.

analyze the benefits and disadvantages of different targeting strategies
C.

identify at which stage of the marketing strategy process the marketer should be

D.

define the market based on consumer perceptions of competing products
E.

identify psychographic segments across broad geographic regions

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