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Consider a market with two firms, Target and Wal-Mart, that sell CDs in their music department. Both stores must choose whether to charge a high price ($30) or a low price ($17) for the new Miley Cyrus CD. These price strategies with corresponding profits are depicted in the payoff matrix to the right. Target's profits are in red and Wal-Mart's are in blue. Target's dominant strategy is to pick a price of $ 17 . Target Wal-Mart's dominant strategy is to pick a price of $ Price = $30 Price = $17 $6,000 $1,500 Price = $30 $6,000 $12,000 Wal - Mart $12,000 $3,500 Price = $17 $1,500 $3,500