A perceptual map refers to A. a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share. B. a framework used to demonstrate the growth or decline of specific market segments within an industry. C. a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand. D. a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization. E. the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive products.

Services refer to A. ideas that consist of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value. B. intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. C. philanthropic activities performed without expectations of monetary remuneration. D. any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own. E. any tangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.

Sara Burns is the owner of a company called TropicalSpice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices from India with tea. In the __________ stage of the new-product process, the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions. A. idea generation B. screening and evaluation C. business analysis D. market testing E. commercialization

Several trends in the past decade have significantly influenced the landscape of global marketing. One of them is A. the rise and somewhat of a fall (Brexit, proposed changes to NAFTA) of economic integration and free trade among nations. B. a decrease (and recently an increase) in economic protectionism. C. an increase in economic espionage

D. all of the above. E. none of the above.